La planificación estratégica es un proceso de desarrollo y puesta en marcha de planes para conseguir propósitos u objetivos. Éste, es el modelo que define el Proyecto Reactiva Canarias.
En conclusión: estudiar dónde estamos, hacia dónde queremos llegar y qué pasos debemos dar para conseguirlo.
Este proceso queda delimitado por dos conceptos claves: la visión y los valores.
La visión determina lo que el proyecto quiere lograr a largo plazo. El Proyecto Reactiva Canarias se define por la Agenda Canaria de Desarrollo Sostenible 2030. Nuestro marco estratégico es fruto del trabajo compartido y consensuado de todos los agentes sociales públicos y privados, para el impulso del desarrollo sostenible del Archipiélago.
La misión describe la situación deseada, nuestro fin último. El Proyecto Reactiva Canarias busca la reactivación y transformación del modelo socioeconómico de Canarias.
Los valores, por último, son las creencias que sostienen la visión. Prioridades compartidas que sientan las bases del proyecto y su desarrollo.
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